The Company’s principle is to operate with utmost integrity at all times, whilst ethically adhering to a win-win philosophy.
Central to the mission, is the reinforcement of New Zealand’s distinguished position in motoring, by marketing an outstanding supercar capable of delivering the drive of dreams for its owners, and profitable returns for the Company’s investors.
In the first year, an initial global sales target of 10 cars has been set. The directors believe, given the HULME supercars unique design and performance capabilities, a global sales target of 30 cars per year is achievable, though options are in place to cover both lower and higher volumes.
This New Zealand story is based on the podium glory of Kiwi motor racing greats Denny Hulme, Bruce McLaren and Chris Amon, which is today continuing with the success of Scott Dixon and the New Zealand A1 Grand Prix team.
New Zealand has a reputation for excellence and achievement disproportionate to its size, as witnessed not only in motor racing but also in a wide field of endeavours. A New Zealander led the team that first split the atom, scaled to the top of Mount Everest, directed the Oscar winning “The Lord of the Rings” trilogy, plus the latest internationally acclaimed film, “The World’s Fastest Indian”, that embodies New Zealanders “can-do” attitude. A New Zealand team twice won the America’s Cup, and we have top golfer Michael Campbell as U.S. Open Champion following in the footsteps of Sir Bob Charles.
New Zealand is a boutique participant in world markets, ideally positioned to provide the quality and exclusivity that are desired in the select world of supercars.
NEW ZEALAND
A Great Place to Sail…
…A Great Place to Build a Winning Team.
New Zealand is a location that gives our company, and with it our partners, significant advantages of business environment, quality of demand, and market positioning.
For a company involved in marketing premium sailing products, New Zealand provides one of the best product-testing grounds anywhere. With a longer coastline than any other country in the world (relative to land mass) ours is a truly maritime nation. Magnificent sailing conditions and a proud tradition in competitive yachting mean that sailing is a major influence on our lives, on how we spend our leisure time, and on how we use our incomes. The benefit we gain from being so close an active marine market as large and discerning as ours is near impossible to quantify.
Because of our sailing environment and our high sporting ambition as a nation, New Zealand and its sailors have an extremely strong reputation internationally. Outstanding victories in practically all major world sailing competitions by New Zealand skippers, crews, boats and boat designs have, over the last 40 years, contributed to a perception of New Zealand as a superpower of sailing. Naturally this does a great deal to cast credibility on the New Zealand marine industry – in which Line 7 plays an important and very active role.
The pinnacle of New Zealand’s proud sailing history is, without a doubt, the winning of the America’s Cup in San Diego in 1995 – where motivation, sailing skill and experience, teamwork and technology combined to provide a spectacular and convincing result. Team New Zealand’s victory was a result savoured and celebrated by all New Zealanders and sailing fans worldwide.
As the exclusive supplier of clothing to Team New Zealand in 1995, 2000 and 2003 and 2007, as well as several New Zealand sailing representatives at the Olympic Games - we at Line 7 are proud of the contribution we are able to make to New Zealand’s exemplary international sailing record.
We like to believe that the outstanding qualities that underpinned Team New Zealand’s victory are values to be lived by in our own field of competition. We continue to work hard to maintain the attitude and level of excellence required to earn the same results and reputation our most famous wearers have earned.