NEW ZEALAND
A Great Place to Sail…

…A Great Place to Build a Winning Team.

New Zealand is a location that gives our company, and with it our partners, significant advantages of business environment, quality of demand, and market positioning.

For a company involved in marketing premium sailing products, New Zealand provides one of the best product-testing grounds anywhere. With a longer coastline than any other country in the world (relative to land mass) ours is a truly maritime nation. Magnificent sailing conditions and a proud tradition in competitive yachting mean that sailing is a major influence on our lives, on how we spend our leisure time, and on how we use our incomes. The benefit we gain from being so close an active marine market as large and discerning as ours is near impossible to quantify.

Because of our sailing environment and our high sporting ambition as a nation, New Zealand and its sailors have an extremely strong reputation internationally. Outstanding victories in practically all major world sailing competitions by New Zealand skippers, crews, boats and boat designs have, over the last 40 years, contributed to a perception of New Zealand as a superpower of sailing. Naturally this does a great deal to cast credibility on the New Zealand marine industry – in which Line 7 plays an important and very active role.

The pinnacle of New Zealand’s proud sailing history is, without a doubt, the winning of the America’s Cup in San Diego in 1995 – where motivation, sailing skill and experience, teamwork and technology combined to provide a spectacular and convincing result. Team New Zealand’s victory was a result savoured and celebrated by all New Zealanders and sailing fans worldwide.

As the exclusive supplier of clothing to Team New Zealand in 1995, 2000 and 2003 and 2007, as well as several New Zealand sailing representatives at the Olympic Games - we at Line 7 are proud of the contribution we are able to make to New Zealand’s exemplary international sailing record.

We like to believe that the outstanding qualities that underpinned Team New Zealand’s victory are values to be lived by in our own field of competition. We continue to work hard to maintain the attitude and level of excellence required to earn the same results and reputation our most famous wearers have earned.