Breastmates Specialty Breastfeeding Store is New Zealand’s leading online maternity store, and their usual business involves sending out bras and breatfeeding supplies around the world. But over the last couple of weeks the bras have been coming to them, all part of a drive to support women in Zimbabwe.
It all started when the Breastmates team was approached by Hot Milk, the maternity lingerie brand they stock, with a plea to help school girls and women in Zimbabwe who often do not own any underwear.
Breastmates’ Frances McInnes was happy to help, and is asking women to donate any of their preloved bras which will be collected up and sent to those in need.
The collection is called “Knickers for Africa” but Frances clarifies that only secondhand bras are being collected from the public. “We are also sending our end-of line knickers that are brand new, not secondhand ones.”
Frances has already started taking collections, through pamphlet drops in her neighbourhood, local community groups, and promotions on her website.
“I’ve been quite bombarded with bras already” she says, “every day there are a few more in the mail box and my postie must wonder what is going on!”
The collection is being run from February to March, when the bras will be shipped to women living in villages in Zimbabwe.
For more information go to www.breastmates.co.nz or call 0508 BREAST if you would like to donate.
Tags: bras, breastmates, knickers for africa, zimbabwe
Great stuff!!
Maternity Bras at 8:26 pm, Mar 27th 2009