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zef[a]media
It Communications, Graphic Design, Usability, User Experience Design, Service Design, Information Architecture, Interaction Design, Strategy, Experience Design
Zef's focus is ‘experience design’, which encapsulates strategy, user research, interaction design and information architecture. Core to his methods is to ensure that your product or service is intuitive for customers and fosters loyalty through good design.
What makes us Made From New Zealand?
Zef's career was launched at Tearaway Magazine in 1988 where he became part of the strategic team that made Tearaway New Zealand’s top-rating youth publication in both circulation and readership.
Zef then moved to television production and in 1992, with Vidmark Productions, broke new ground by producing New Zealand’s first television commercial animated in 3D (...featuring a toilet roll rock band...)
At the same time Zef founded 'Global Groove' - a radio show featuring ethnic dance music - becoming one of Radio One’s top rating radio shows for the five years it was running.
In 1994 Zef launched 'Global Groove - the Website' - featuring music articles, record reviews, animation and snippets of original music downloads.
He has worked for various web and multimedia companies including Synergy International (Fronde), CWA New Media, Rolling Stone (Next Media Australia), Spunk Media, Provoke Solutions and Click Suite.