Spare Room Publishing

Spare Room is an entertainment website co-founded by Steven Shaw and Ana Samways.

There’s plenty of hard news out there, but we saw a gap in the online market for lighter content. Coincidentally that’s where both our skills lie. So Spare Room is a website comprising three sections – the Spare Room homepage (humour, opinion), The Lounge (film, TV and music) and CoolFinder (a catalogue of art/design/fashion/gadgets we think are both cool and affordable).

Most mainstream publishers like to define their audience by gender, but we reckon unisex content is the way to go. We target an audience aged 25- 49 with brains, a sense of humour and a sense of style. Our readers are media savvy and work in positions of influence, or aspire to. They’re largely professionals with a keen interest for news and conversation and they’re loyal to new media platforms. They are urbanites, but down to earth; political, but not dogmatic; and importantly, they are well-mannered. Your mum was right, manners are important.