Safe T Sleep NZ Ltd

The Company:
Safe T Sleep® International (NZ) Ltd is based in Auckland, New Zealand. It was founded in 1992 by Miriam Rutherford-van Gisbergen, mother, tutor, positive parenting educator with a nursing background. The Company was established to promote her invention, a unique baby safety product named the Safe T Sleep® Sleepwrap® that would support positive parenting practices and help to prevent injuries and deaths occurring in and around babies’ sleep time.

Company Philosophy:
Safe T Sleep supports nurturing, positive parenting and professionally trialled and proven baby/child products.

Company Objective:
It is the overall objective of the director and the Safe T Sleep team to work towards the goal of providing global access to the Safe T Sleep Sleepwrap products for all parents, grandparents and caregivers, who wish to protect sleeping infants; and to enjoy peace of mind.

Consistently since 1992 the Safe T Sleep® Sleepwrap® reaches up to 20% of all first time babies born each year in New Zealand alone. There have been no reported deaths, accidents or injuries.