OBD Ltd.

OBD Ltd was established in 1998 with official incorporation on April 1, 1999. Alex Lovell and Nicholas Platt were the founding Directors. Over the last decade Alex and Nick and developed OBD Ltd into Strategic Creative Studio initiating highly effective Branding and Marketing plans that are both Creative and functional. Visual Communication is paramount, especially in a world so cluttered with brands and commercial 'white noise.'

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Brand Consultant and Brand Strategist.
For over 10 years Alex Lovell has been the Managing Director of OBD Creative Studio. Putting corporate experience and brand theory to work to create effective strategies and brand experiences, Alex Lovell has developed some high exposure high return initiatives that stakeholders have raved about.

"...It's about listening to the market, keeping your brand relevant and trusted, and never forgetting that the end user is essentially human. Trust harvests innovation and in a world of marketing 'white noise' it has never been more important to broadcast one clear brand experience that is not only heard, but retained..."

Alex Lovell is well recognised for strong visual communication strategies and often getting them to work effectively across leading edge technology and new media. Alex has also lectured at MIT in Web Tools and has focused new learnings on Social Media in the corporate realm.

"...The web is no longer cutting edge technology in itself, it is simply an essential layer to any successful business. How you deliver your brand experience consistently online is highly important as the deliverable tangibility changes. A good online strategy is simply the starting line, how the boundaries are pushed while keeping brand values and integrity intact is the ever evolving quest. Businesses cannot afford to be set in stone, imprisoned by their infrastructure. The market is changing too fast. Embracing technology has been proven to create instant, exponential equity in a brand. Agile practice has never been more relevant..."

Alex Lovell's belief is that brand experience and emotional connections are not hindered by technology, or restrained by the barriers of the online environment but instead, the experience needs to be developed separately to maximise the benefits.

As a brand consultant and technology integration specialist, Alex Lovell has been at the helm of OBD Creative Studio quietly creating success after success. With a no job too big or too small attitude OBD Ltd has managed to make success out of any sized business.

"We are affordable, and New Zealand based which amplifies the 'value' for our offshore business partners further. We have worked with large scale corporates, that can only sustain incremental change, to very small businesses that have all the dynamism and heart to take on the world. Some of our smaller clients have grown into some of our bigger clients. We partner with like minded organisations and a lot of what we do educates. We believe smarter clients who are understanding their brand strategy rather than simply following it become the companies that lead in their market rather than follow."

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Jan 22, 2008. BizPort Review - On the Rise.