Latential

A new world of fragrances. Pure, natural, authentic.

latential was founded on the belief that we could offer something entirely different in the way of fragrances. Our insight for latential arose from seeing a fragrance market full of synthetic products and superficial brands. We believe our difference is in our products made with natural fragrance and our brand, which in essence is about being yourself.

In a world of synthetic fragrances, we prefer natural.

First we set out to create a brand that was different, truly different, which meant going where others aren’t. Other brands are dominated by celebrities and false promises. latential is about being yourself, it’s as simple as that. We are down to earth and authentic, just like you. We don’t pretend to be something that we aren’t or claim to be perfect. So latential was born.

Wear a real fragrance. Be yourself.

Once we had a brand, we started developing our products. We asked ourselves, ‘what fragrance will best align with our brand?’ We looked at the fragrance market and found other products full of synthetics. We had to find something groundbreaking, something completely different. After an exhaustive search we discovered natural fragrance, designed in New Zealand. We had found our answer - the tradition of France with the innovation of New Zealand. latential, with natural fragrance.

Our first fragrance is latentialme, a floral spicy eau de toilette made with natural fragrance.

Our products – the latential difference

With natural fragrance
A new world of fragrances. Pure, natural, authentic. The luxury of natural fragrance is now a reality

Natural ingredients
We take the greatest care to source natural ingredients so you can be sure of what you’re wearing

Transparent products and source
We are open about our ingredients so you know what they are and where they come from

With New Zealand native kowhai
latentialme contains the beautiful kowhai found only in New Zealand

Designed and made in New Zealand
The innovation of latential brings you groundbreaking products designed and made in a country renowned for purity