Fishing Essentials

Fishing Essentials New Zealand Limited is proudly operated and owned in New Zealand, based in Whitianga, founded in late 2004. Our company provides a range of quality fishing accessories and products.

We aim to protect fishing enthusiasts from the elements and enhance the enjoyment of fishing by offering high quality products for anglers. All our products are handpicked or manufactured to our requirements to ensure they meet the specific demands of the different recreational fishing we enjoy in New Zealand.

Our vision is to continue to extend the company’s product range to suit the unique needs of fishing enthusiasts, whether fishing river, lake, or ocean.

As a company with a passion for fishing, we strongly support safe boating practice and sustainable fishing. We believe everyone, especially future generations, should be able to enjoy safe and successful fishing trips in New Zealand's beautiful waters.