Butterfly Copywriting

I’ve always enjoyed the written word. I like to read and I like to write. For this reason, it’s always frustrated me to see anything that could be made so much better with quality writing. The best-looking website in the world will still be unsuccessful if nobody stays on it because they can’t find the information they’re looking for. Butterfly Copywriting is about making the internet a more reader-friendly place, for myself and for your potential clients.

Search Engine Optimisation
Search engine optimisation (SEO) helps your site achieve higher rankings on search engines, leading to more traffic.

A good copywriter makes sure to include important SEO keywords in your website copy, while at the same time making sure that the copy is persuasive and readable – after all, it’s the people reading it who are going to buy your product.

Butterfly Copywriting creates tight, concise copy for you that keeps SEO principles in mind without resorting to keyword overuse or spamming tactics. This allows your site to be visible to search engines while allowing your site to maintain a high professional standard.

My Approach
Butterfly Copywriting aims to constantly think about the audience for the copy and the intended purpose of the website, whether it’s to inform or to sell.

I guarantee that, where needed, copy will be thoroughly researched to ensure the best quality of information.

Proofreading
If you’ve already got your website copy or content, that’s great – Butterfly Copywriting can proof your copy to correct spelling, punctuation, and grammar and improve SEO content if necessary.

Press Releases
Got something you want to let the world know about? I’ve worked in PR and news journalism, so I know what interests the media, and how to present your story. Including press releases in a ‘news’ section on your site is also an excellent way to keep updating your site content.

Newsletters
Keeping in touch with your clients is important for your business. I can write newsletters for you to let your clients know what’s going on in your world.