Run The Red

Run The Red is a leading global mobile solutions provider. with headquarters and development team in Wellington and a sales office in Auckland. Founded in 1999, the company’s mission is to create and drive mobile innovation for a broad range of clients operating in a number of sectors.

The company’s unique asset, based on analysing millions of SMS messages, is the in-depth understanding of what drives the mobile consumer’s customer experience and the way customers interact with their mobile handset. This aids our clients in better understanding their customer and minimising churn, dissatisfaction and adverse market reaction when deploying mobile technology.

Run The Red has built up formidable specialist knowledge about SMS in particular, as well as considerable expertise in all forms of mobile data, including MMS, 3G, WAP, Bluetooth, and palmtops. This means we are able to offer our clients tailored solutions that meet the business requirements and are cost effectively delivered over the appropriate medium (technology platform).

Over the past seven years Run The Red has developed robust processes for the delivery of managed services. The methodology applied drives improved efficiencies and gives higher accountability back to Run The Red.

Knowing, and caring, about the way customers interact with their mobile handset means Run The Red can ensure its clients, from FMCG brands to banks, entertainment brands to marketing and communication agencies, will receive a return on their mobile investment in record time. In addition to strong relationships with Australasian mobile network operators, the company has connections worldwide that allow it to deploy and maintain international projects seamlessly and easily.