Off The Back

OffTheBack.co.nz is a website that offers one product for sale a day at a reduced price. People have 24 hours to buy the product and a clock counts down telling the buyer how much time they have left to secure their bargain. With a vast background in ecommerce, the team of 3 consisting of James Hanafin, Robert Coleman and David Jones, think they have what it takes to grow this business model to the top of the New Zealand market.

Their unique model, which has exploded off shore, supports a community of buyers who love a good deal. Each day users on the site can debate, comment and evaluate the product for sale that day. OffTheBack.co.nz is known to once in a while switch up the model. They have run $1,000,000 products along with a riddle to get $1,000,000 discount, 12 hour product marathons and even lucky dips.