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Mint Shot
Like most good ideas the Mintshot concept came from a red-head. A bloke called Ben Hickey was pondering the ways of the world (as Marketers spend most of their time doing) when suddenly...there it was:
What about actually rewarding kiwis like you and me to interact with our favourite brands?
Sounded good to him, but that's probably because it was his idea.
Never one to rush into anything, Ben decided the next thing he needed to do was gather the boys and head into the deep blue sea in search of a bite.
So he dialled up his old muckers Marc Ellis and Nick 'Woody' Dalton and they cast off for adventure.
It wasn't long before the intrepid trio found they weren't actually much chop at fishing. Nick had spent the last 45 minutes trying to untangle Ben's line and Marc was still trying to figure out how to read the fish finder. So it was the perfect opportunity for Ben to explain his concept. So he did, and unlike the fish, Marc and Woody were on.
By the end of the day the lads knew they were onto a winning concept. A fully integrated community marketing site where consumers could earn virtual dollars which they could in turn grow and use to purchase a range of products from New Zealand's best brands without it ever costing them a cent.
Whoah!
What makes us Made From New Zealand?
Fortuitously as it turns out, Woody just so happened to be somewhat of an expert in Web 2.0 (which is a name for flash stuff online) and suggested that after two or three more trips he could probably nut out a plan to get this bad boy off the ground. True to his word, he did just that, and built a whole lot more into the deal as well.
It was also rather handy that Marc and Ben's experience in brand marketing meant they knew a few good buggers in brandland. So, they set about bending their ears about this fantastic new opportunity and lo and behold a few of them listened. Quite a few in fact. When Mintshot was ready to launch, some of the best known and most respected brands in the country were onboard and ready to reap the benefits of a new style of partnership marketing.
So now you know how this whole thing started, the boys are hoping you become a MintShot member too. It's simple to interact with, you tune in when you want to and for as long as you like, and there's a ton of auctions every week where you can exchange your Mintshot money for the things you fancy. Too easy.
Mint Shot People
Mint Shot is unclaimed.
Do you own this business?