When Jeremy Moon first tried on a t-shirt made of merino wool, down on an isolated South Island farm in Marlborough (surrounded by 8,000 sheep), he knew he was onto something special. The singlet felt remarkably good – close-fitting, comfortable, warm. And it was 100% natural. The farmer who’d made the singlet had done nothing special to it. It was, Jeremy recalls, not exactly a fashion statement – but the potential was there to be seen....[Read full story]
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