LOOP supports local artists as well as networks with like-minded international artists and business people. Real Groove music magazine in 2004 described the label as "New Zealand's most innovative record label."
Having established business networks in New Zealand, Australia, the US, the UK, France and Germany, LOOP is now aiming to expand even further in the international market and hopefully reach new audiences with some of the wonderful music and motion graphics currently being created in Aotearoa.
http://www.loop.co.nz