SAFE

With a history spanning more than seven decades of campaigning on behalf of animals, SAFE continues to be at the forefront of exposing animal abuse within New Zealand and around the globe. In 1932, an anti-vivisection organisation called The Auckland Branch of the British Union for the Abolition of Vivisection was formed in Auckland, New Zealand. The focus of the group broadened to incorporate other practices and eventually, in 1978, a name change was made and Save Animals From Experiments was launched.

Public awareness campaigns and political lobbying were the main means used to help expose and question the use of animals in cruel and needless experiments. In 1987, with further acknowledgement of cross-industry animal abuse en masse, the group again expanded it’s outlook and a second and final name change was made. The word Experiments was changed to Exploitation.